Freddy Fazbear's Pizza Is Becoming Real. So What Happens to Chuck E. Cheese?
There is something almost funny about this announcement if you know your pizza-restaurant history.
Freddy Fazbear's Pizza is actually coming.
A permanent Freddy Fazbear's Pizza is planned for the American Dream complex in New Jersey in 2027, with food, arcade games, animatronic performances, Foxy's Pirate Cove and other FNAF-themed experiences.
And immediately, the obvious question is:
What does Chuck E. Cheese do with this?
Because we've been here before.
Back in the 1980s, Chuck E. Cheese's Pizza Time Theatre and ShowBiz Pizza Place were fighting for essentially the same audience: pizza, arcade games, kids and animatronic entertainment. Pizza Time Theatre went bankrupt in 1984, ShowBiz acquired it in 1985, and the two concepts eventually became part of the same company. By the 1990s, the ShowBiz locations were being converted to Chuck E. Cheese.
So Chuck E. Cheese ultimately survived the original Pizza Wars.
But Freddy is different.
ShowBiz was another restaurant trying to beat Chuck E. Cheese at its own game.
Freddy Fazbear's Pizza isn't really doing that.
It's taking something that already has an enormous fanbase and turning the fictional restaurant from Five Nights at Freddy's into an actual destination.
That's a pretty clever move.
A kid who grew up playing FNAF can now say, "I actually went to Freddy Fazbear's Pizza."
And there's a whole generation of adults who grew up with Chuck E. Cheese, ShowBiz and Pizza Time Theatre who understand exactly why that is exciting.
The interesting question is whether Freddy becomes a competitor to Chuck E. Cheese or something completely different.
Chuck E. Cheese has spent years moving away from the old animatronic identity. The company has been phasing out its traditional animatronic characters at most locations, making the surviving shows increasingly valuable to nostalgia fans.
Meanwhile, FNAF is essentially walking into the exact space Chuck E. Cheese is walking away from.
Pizza.
Arcades.
Characters.
A stage.
And animatronics.
Except this time, the characters come with a giant horror franchise behind them.
That could make this one of the strangest—and most interesting—full-circle moments in restaurant entertainment history.
The Pizza Wars are back. Just not in the way anyone expected.
Community question: If Freddy Fazbear's Pizza opened near you, would you actually go? And would you still choose Chuck E. Cheese?
Variety — Freddy Fazbear's Pizza coming in 2027
History — The strange history of Chuck E. Cheese and animatronic restaurants