A bright Story that started in 1929 as the beginning of an idea that would change how we view media. Lang Electric Company out of Melbourne Florida which was started in 1878 wanted to create harmony with the radio and telegraph services, and they thought it would be tv. We have a brand Star that is over 97 years old, and we will continue to expand this system with major changes and more.

In the 1970s through the second era the modern Star as we know it today was formed and created a new unique network of stations through a merger between long partners Baldwin and Lang with the Baldwin's becoming the majority owners under Baldwin Communications, they formed the network and also the current brand identity we use in which they helmed and influenced most of how we still currently operate. Their ownership was game changing for more than 40 years until another merger in 2018 which laid the groundwork for the new story and also the beginnings of the Shine platforms development in 2019.

Having multiple awesome eras and owners we now have a new young visionary at the helm taking Star to the next level. Our mission is to create a unique system where harmonious connections and innovations can all come together with a shared mind and passion for an awesome better ecosystem that helps us all be more creative, innovative, harmonious, and technical. This system around the Star IP and brand is why we built Shine.

We want to continue this mission rather than partnering with your third party to showcase content on the platform or to help move the future of the mission forward.